With the industry buzz surrounding cloud, you’d think every IT organization is moving to the cloud, right now. Many SaaS applications – Salesforce.com is a prime example – are delivered via the cloud, so you’d be partially right. But finding cloud solutions to solve vertical industry business problems has been a challenge. Take the financial services industry. Many banks and other financial institutions are hampered by legacy infrastructure, information silos, lots of regulations and IT organizations reluctant to change.
And then there’s the customer end. The economy has been brutal and financial organizations have been hit hard, as have their customers. Smart financial services organizations are looking for ways to engage with customers more effectively using new social technologies. That’s where our newest service offering comes in.
G1 Asset Management is an innovative vertical segment solution designed to accelerate implementation and enterprise adoption of SaaS-delivered, cloud-based CRM technologies. But why should you care? Doesn’t your CRM system do what you need today?
Talking to our customers, we’ve discovered that web-based CRM systems haven’t delivered all the tools they need. They’re looking for workflows, screen designs, customizations, data models, integration specifications – things to allow them to focus on differentiating features to make customers happy. They need compliance built in. They need support for video and mobile interactions. They need a social CRM platform asset managers and advisors can use without a ton of training. We are very excited to say that we now offer all this with G1 Asset Management. Check out media reactions in American Banker, PC World and Destination CRM.
Look for more offerings in the same family in 2012 – Capital Markets, Wealth Management and Retail Banking are next in the queue.
It’s a great time to be creating cloud solutions for the financial services industry. The market is ready for cloud technologies that make business sense, and G1 is ready to deliver. Stand by for a big push in 2012.